**FOR IMMEDIATE RELEASE**

FOR IMMEDIATE RELEASE

DATE: [CURRENT DATE]

LOCATION: Global Beverage Markets

SUBJECT: PepsiCo Announces Permanent Discontinuation of Mountain Dew White Out

REPORT:

PepsiCo Incorporated has officially confirmed the permanent discontinuation of its citrus-flavored soft drink, Mountain Dew White Out, effective immediately. According to a corporate statement released this morning, the decision was made following a comprehensive portfolio review that identified declining consumer demand and production inefficiencies.

WHO: PepsiCo, the parent company of the Mountain Dew brand, issued the directive. The decision was approved by senior leadership in the beverage division.

WHAT: The product, Mountain Dew White Out—a creamy, citrus-flavored variation of the original Mountain Dew formula—will no longer be manufactured or distributed to retail outlets. Existing stock in warehouses and on store shelves will be sold through until depleted, but no new production runs are scheduled.

WHEN: The discontinuation took effect on [CURRENT DATE]. The product was originally launched as a limited-time offering in 2010 before achieving permanent status on the brand’s flagship lineup. Its removal from the market is now complete.

WHERE: The discontinuation applies to all markets across North America, including the United States and Canada. International distribution, which was limited, will also cease.

WHY: PepsiCo cited shifting consumer preferences toward zero-sugar and limited-edition novelty flavors as the primary driver for the removal. “White Out, while beloved by a dedicated fan base, no longer met the scale and operational efficiency required for continued national distribution,” the statement read.

HOW: The decision was made following a multi-year assessment of sales data, production costs, and competitive positioning. The brand plans to redirect production capacity toward its core flavors and new limited-time offerings expected later this year.

CONTEXT: Mountain Dew White Out had achieved a cult following since its debut, particularly in