**Viral News Snippet:**

Viral News Snippet:

RUMOR: Mountain Dew White Out Is Being Discontinued Permanently in 2025 – Fans Are Panic-Buying Online

REAL OR FAKE?
FAKE – Mountain Dew has confirmed that White Out is NOT being discontinued next year.

What’s going viral?
A post on TikTok and X (formerly Twitter) from an account claiming to be a “leaked PepsiCo internal memo” says Mountain Dew White Out will be “phased out entirely by February 2025” to make room for a new “Dew Gold” flavor. The clip shows a blurry PDF with a PepsiCo logo, and the caption reads: “Stock up now. White Out is gone for good next year.” Thousands of fans have shared it, leading to empty shelves at some stores and resellers listing 12-packs for $80+ on eBay.

The Facts:

• Mountain Dew confirmed to FactCheckDew.com (and multiple beverage news outlets) that the post is fabricated.
• PepsiCo has not announced any discontinuation of White Out in 2025. In fact, White Out remains a permanent member of the Dew lineup.
• The “Dew Gold” flavor mentioned in the “leak” was actually a limited-time release in 2021 and has not been revived.
• The account that posted the rumor has been flagged for spreading multiple fake beverage discontinuation stories in the past (including a false “Code Red” discontinuation hoax in 2023).

Bottom line: Don’t panic. White Out isn’t going anywhere in 2025. The viral claim is a recycled hoax designed to drive engagement and scalper sales. 🥤✅