**MIFFY X STARBUCKS COLLABORATION SET to LAUNCH GLOBALLY AMID MASSIVE CONSUMER DEMAND**

MIFFY X STARBUCKS COLLABORATION SET TO LAUNCH GLOBALLY AMID MASSIVE CONSUMER DEMAND

SEATTLE, WA (October 26, 2023) — In what is being heralded as the most anticipated licensing deal of the year, Starbucks Corporation has officially confirmed a global partnership with the iconic Dutch children’s property, Miffy.

WHAT: The collaboration will feature a limited-edition collection of merchandise, including reusable cold cups, ceramic mugs, and tumblers, all adorned with the minimalist rabbit character. Additionally, select Starbucks Reserve Roasteries will introduce a signature Miffy-themed beverage and bakery item, designed to reflect the character’s distinct color palette of orange, white, and black.

WHO: The partnership unites two global lifestyle brands: Starbucks, a multinational coffeehouse chain headquartered in Seattle, and Mercis b.v., the licensing agency representing Miffy, created by Dutch artist Dick Bruna.

WHERE: The collection will be available at participating Starbucks locations in key markets, including the United States, Japan, South Korea, and the United Kingdom. An online release is scheduled exclusively for the Starbucks Official Store on Amazon.

WHEN: The official launch date is set for Monday, November 6, 2023, with in-store availability continuing while supplies last. Pre-release images leaked last week on social media platform X have already fueled a surge in secondary market pricing.

WHY: Starbucks officials stated the collaboration aims to “bridge generations of customers,” citing a 340% increase in online discussion regarding Miffy over the past quarter. Analysts attribute the partnership to a broader retail strategy targeting the “kidult” demographic—adults seeking nostalgic consumer goods.

HOW: Industry insiders warn of potential supply chain shortages, noting that prior collaborations, such as the Stanley Quencher partnership in 2024, resulted in store-level chaos and overnight