**Subject: Miffy X Starbucks: The $100M Bunny Brawl**

Subject: Miffy x Starbucks: The $100M Bunny Brawl

Viral News Snippet:

Starbucks just turned a quiet Dutch bunny into a retail nuclear weapon. The limited-edition Miffy x Starbucks collection—featuring tumblers, plush keychains, and cold cups—hit select Asian markets this week. Within four hours, stores were sold out. Resale prices exploded: a $25 tumbler is now trading for $250 on secondary markets. StockX data shows a 900% premium in the first 48 hours. Online, #MiffyStarbucks has 1.2 billion views. The real story? Starbucks didn’t just sell a cup. They sold scarcity, nostalgia, and a micro-influencer army—Miffy is the new Stanley cup for the Gen-Z Asian market. CEO takeaway: brand partnerships are dead. Licensed scarcity is the new revenue vertical. Expect a global rollout announcement within 90 days.