**FOR IMMEDIATE RELEASE**

FOR IMMEDIATE RELEASE

LOCATION: Dallas, Texas, USA DATE: October 26, 2023

HEADLINE: BILLIONAIRE MARK CUBAN ANNOUNCES EXIT FROM ‘SHARK TANK,’ LAUNCHES $10 BILLION NATIONAL PHARMACEUTICAL DISRUPTION INITIATIVE

DETAILS:

In a development that has sent shockwaves through the venture capital and healthcare sectors, Dallas Mavericks owner and billionaire investor Mark Cuban has formally announced his departure from the long-running reality series “Shark Tank” after 15 seasons.

WHAT: Cuban confirmed his resignation from the ABC program, stating his intention to focus exclusively on his most ambitious venture to date: the full-scale expansion of the Mark Cuban Cost Plus Drug Company (MCCPDC). The company, which markets prescription drugs at a transparent 15% markup over manufacturer costs, is now launching “Project Humanize,” a $10 billion initiative aimed at undercutting pharmacy benefit managers (PBMs) and major pharmaceutical distributors nationwide.

WHO: Mark Cuban, estimated net worth of $5.7 billion; the cast of “Shark Tank”; the Board of the Mark Cuban Cost Plus Drug Company.

WHEN: Cuban’s final episode will air in early 2024. The “Project Humanize” rollout is scheduled to begin on November 1, 2023, with immediate negotiations with three major union pension funds.

WHY: In a formal statement released by his office, Cuban cited a “critical and unsustainable inflection point in American healthcare.” He stated that his time evaluating consumer products on television had reached its natural conclusion, while the pharmaceutical market demands his “full operational attention and capital deployment.” Cuban accused legacy PBMs of “price gouging the American public,” arguing that his platform is better utilized disrupting drug pricing than judging startups.

HOW: The “Project Humanize” initiative will utilize