**FOR IMMEDIATE RELEASE**

FOR IMMEDIATE RELEASE

BREAKING: Take-Two CEO Accidentally Drops “Real” GTA 6 Price – And It’s Worse Than Anyone Expected

NEW YORK, NY – In a bizarre slip of the tongue during a shareholder call meant to calm inflation fears, Take-Two Interactive CEO Strauss Zelnick has inadvertently confirmed what many skeptics have long suspected: Grand Theft Auto 6 will cost $149.99 at launch. The bombshell revelation came as Zelnick attempted to defend the company’s record profits by claiming they were “just keeping pace with CPI.” A “live mic” moment captured him saying, “We’re only charging $149 because we can. The whales will pay it. The poor can wait for Game Pass.”

Who Benefits? The immediate answer is Rockstar, Take-Two, and the already bloated wealth of their shareholders. But dig deeper: The narrative shift benefits Amazon, Best Buy, and GameStop, who have been quietly lobbying for a “new premium tier” to combat digital-only sales. They want you standing in a physical store, paying cash. Meanwhile, the platform holders—Sony and Microsoft—win twice: they take their 30% cut on digital sales, but also get to sell you a “Pro” console upgrade to handle the “AI-driven” worlds you’re supposedly paying for.

Why You Should Be Skeptical The official story is “inflation.” But real wages have stagnated. The real story: price anchoring. By leaking a $150 rumor, Take-Two makes the eventual $79.99 price point feel like a bargain. It’s the oldest trick in the book—ask for a car, settle for a bike. The leak is almost certainly intentional. Zelnick “accidentally” revealed the price on a day when news of a mass layoff at Rockstar’s QA studio was buried